Transforming specialist healthcare brands
Our value creation approach
We focus on brands with strong foundations but untapped potential. Often, the products already work, the customer need is clear and the category opportunity exists, but the brand experience, digital infrastructure or commercial model has not yet caught up.
Covestus brings together brand building, ecommerce execution, data visibility and operational discipline to unlock growth across the portfolio.
Our transformation levers
Reposition
We shape and sharpen each brand through positioning, messaging, visual identity, product redesign and NPD/EPD, creating a clearer, stronger and more relevant portfolio.
Relaunch
We improve the digital experience, from Shopify websites and product pages to UX, customer journeys and conversion paths.
Retain
We build CRM, lifecycle journeys, subscription opportunities and repeat-purchase mechanics to support stronger customer relationships over time.
Scale
We strengthen ecommerce, reporting, analytics and commercial foundations so brands can grow more sustainably.
Accelerate
We optimise Amazon, marketplace presence, product content and visibility to support growth beyond the brand’s own website.
Sweat Guard
Sweat Guard: from clinical to confidence-led
Sweat Guard had strong specialist products, but the range felt fragmented and patched together without a clear portfolio strategy. Covestus redesigned the full line-up, strengthening the core antiperspirant sprays, roll-ons and sticks with three fragrances each, while adding practical daily-use SKUs including serum, SPF, hand and foot cream, pads and soap. This was reinforced by a new e-commerce site, clearer education and stronger CRM foundations.
Results
Following relaunch, Sweat Guard delivered strong DTC momentum, with orders and revenue more than doubling and new customer acquisition increasing over 4x. The uplift reflects the impact of a clearer proposition, warmer brand storytelling and a more empathetic customer journey, helping reposition Sweat Guard from a clinical, functional solution into a more aspirational brand that empowers customers to feel confident in everyday life.
Before
After
Probio7
Strengthening the DTC engine
Probio7 had an established product range and strong relevance in gut health, but its packaging was outdated and the DTC experience needed stronger commercial foundations. Covestus refreshed the packaging, introduced four new products, developed fresh new assets and improved the brand’s Shopify experience and CRM journeys to support more effective direct-to-consumer growth.
Results
Probio7 has delivered strong DTC momentum, with returning users increasing over 6x year-on-year and sales performance more than doubling. This reflects the impact of clearer digital visibility, stronger CRM foundations and a more empathetic customer journey, helping reposition Probio7 as a more accessible and aspirational gut health brand that empowers people to feel better every day.
Before
After
A repeatable value creation model
Across the portfolio, Covestus combines brand building, ecommerce execution, marketplace optimisation and data-led decision-making to create stronger, more scalable consumer health businesses.