Our model
Operational strategy
Our expertise lies in the value we create through branding, sales and product development and all marketing touch points; it’s what we do best. So we use specialist partners to do what they do best; things like manufacturing, distribution, warehousing and logistics, legal and corporate finance. We even have close partnerships with specialists like doctors, dentists and nutritionists so we can tap into their areas of expertise. Unlike the big corporates, this outsourcing model enables us to remain agile and nimble. And allows us to keep our main focus on the products and brands we are developing.
Business Development
Strategy
Covestus is a buy and build business; we are experts in value creation. In the main, we seek out products and brands that provide relief for lifelong personal medical conditions. Where we see gaps in the market we will work alongside our partners to develop new products. We operate internationally, but our main focus is the UK, Europe and USA.
Sales &
Marketing Strategy
Our route to market uses a ‘digital first’ approach, which complements the nature of the brands and products we sell. Many people with personal medical conditions are reluctant to buy over the counter so the digital marketplace suits them perfectly. From Google to Amazon to Shopify, to the personalised AI innovations to social media channels, we make sure our brands are present in the digital ecosystem and all the touchpoints on the purchasing journey. That is not to say we won’t stop selling over the counter. With properly branded products and renewed consumer confidence, there should be no shame in buying over the counter.