Empowering brands, improving lives
Through our portfolio of carefully curated consumer healthcare brands, our aim is to improve the lives of those suffering from personal lifelong conditions.
Our brands
Our approach
Rebranding, repackaging, relaunching & optimising brands
Covestus is a buy and build business. We identify consumer healthcare brands that have untapped potential. We either rebrand, repackage and relaunch those brands - and make them accessible to those who really need them, or we accelerate its reach and availability .
Better brands for better lives
There are many people who suffer from personal lifelong medical conditions. Often brands used to treat those conditions appear cold and medicinal and enhance the feeling of what we call “bathroom shame”. Using our expertise in the beauty sector, our aim is to re-energise and positively repackage those products - and give a sense of “bathroom pride” to those who use them.
Our Vision
To improve the lives of people immeasurably by giving them access to products that have a positive impact on both their physical and mental well-being.
Our values
Improve lives
Our ultimate goal is for the betterment of people. To improve their lives through the accessibility of products that make a difference not only to their physical well-being, but also their mental well-being. It is a powerful combination of expertise and empathy that enables us to do what we do.
Challenge conventions
We like to be insurgents and disruptors. We get things done by defying the conventional. We are motivated by change and progress and seek to use the latest technologies and working methods to power ourselves to success.
Embrace entrepreneurialism
We have a natural entrepreneurial spirit and energy. We are open-minded to opportunities but use our expertise and experience to make measured and calculated decisions.
Share our expertise
We are experts at what we do, built on years of experience and know-how. That expertise facilitates change – in brands and the betterment of others. It is a privilege to share our expertise knowing that it will improve the lives of others.